Curriculum
- 13 Sections
- 75 Lessons
- 22 Weeks
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- Module 1 — Introduction To Digital Growth Systems6
- 1.1Digital Marketing Fundamentals in the AI & Automation Era10 Minutes
- 1.2Funnel Logic: Retargeting, Personalization & Omnichannel Systems10 Minutes
- 1.3Customer Journey Mapping: Micro vs. Macro-Conversion Goals10 Minutes
- 1.4Customer Profiling: Demographic & Psychographic Segmentation10 Minutes
- 1.5Digital Channels Overview (Full Digital Ecosystem)11 Minutes
- 1.6Quiz (Module-1)60 Minutes20 Questions
- Module 2 — SEO Systems: Technical Audits & Organic Performance11
- 2.1Introduction of SEO Fundamentals, Keyword Research & AEO10 Minutes
- 2.2On-page Optimization & Schema Markup10 Minutes
- 2.3Advanced Technical SEO10 Minutes
- 2.4Conversion Setup & Tracking10 Minutes
- 2.5Advanced Link Building & Outreach Automation10 Minutes
- 2.6SEO Analytics & Measurement10 Minutes
- 2.7GEO (Geographical SEO) Contextual Content10 Minutes
- 2.8Voice Search Optimization & NLP Optimization10 Minutes
- 2.9E-commerce SEO & International SEO10 Minutes
- 2.10Site Audits10 Minutes
- 2.11Quiz (Module-2)60 Minutes20 Questions
- Module 3 — Analytics, Tracking & Reporting6
- 3.1Introduction to Analytics (GA4 Event-Based Measurement)10 Minutes
- 3.2Search Console Insights & Performance Diagnostics10 Minutes
- 3.3Marketing Dashboards (GA4 Explorations & Looker Studio)10 Minutes
- 3.4Website Performance Analysis & Conversion Diagnostics10 Minutes
- 3.5Automated Reporting & Data Storytelling10 Minutes
- 3.6Quiz (Module-3)60 Minutes20 Questions
- Module 4 — Google Ads (Search + Display)6
- 4.1Google Ads Ecosystem & Intent-Based PPC Frameworks10 Minutes
- 4.2Keyword Intelligence, Match Types & Search Intent Mapping10 Minutes
- 4.3Search Campaign Architecture (Hands-On Build)10 Minutes
- 4.4Display Network Strategy & Performance Creatives10 Minutes
- 4.5Full-Funnel Optimization Loop & Campaign Capstone10 Minutes
- 4.6Quiz (Module-4)60 Minutes20 Questions
- Module 5 — Meta Ads (Facebook + Instagram)6
- 5.1Meta Ads Ecosystem & Ads Manager Architecture10 Minutes
- 5.2Conversion API (CAPI), Pixel & Event-Based Tracking10 Minutes
- 5.3Full-Funnel Audience Strategy (Prospecting, Retargeting & Lookalikes)10 Minutes
- 5.4Performance Creatives & Conversion-Focused Copy (AI-Assisted Ideation)10 Minutes
- 5.5End-to-End Meta Campaign System & Optimization Loop10 Minutes
- 5.6Quiz (Module-5)60 Minutes20 Questions
- Module 6 — Email Marketing and Marketing Automation11
- 6.1Introduction to Klaviyo & Email/SMS Marketing+Account Setup & Integration10 Minutes
- 6.2Lists vs. Segments+Forms & Lead Capturev10 Minutes
- 6.3Email Campaign Basics10 Minutes
- 6.4SMS Campaign Basics+Flow Automations – Part 110 Minutes
- 6.5Flow Automations – Part 2 + Advanced Flow Strategies10 Minutes
- 6.6Personalization & Dynamic Content10 Minutes
- 6.7Segmentation for Targeted Campaigns10 Minutes
- 6.8Deliverability & Compliance10 Minutes
- 6.9Analytics & Reporting + A/B Testing & Optimization10 Minutes
- 6.10Final Project & Best Practices10 Minutes
- 6.11Quiz (Module-6)60 Minutes20 Questions
- Module 7 — Website & Landing Page Design (UX/UI + Conversion)6
- 7.1UX/UI Principles for Conversion-Focused Marketing10 Minutes
- 7.2Landing Page Frameworks & CRO-Driven Design10 Minutes
- 7.3Wireframing & Page Architecture Workshop10 Minutes
- 7.4High-Fidelity UI Design & UX Heuristic Audit10 Minutes
- 7.5Conversion-Optimized Landing Page & UX Report10 Minutes
- 7.6Quiz (Module-7)60 Minutes20 Questions
- Module 8 — Social Media Growth: Organic Systems & Visual Identity6
- 8.1Introduction to Social Media Marketing (Platforms & Audience Intent)10 Minutes
- 8.2Algorithms, Engagement Signals & Smart Posting Strategy10 Minutes
- 8.3Building a Social Media Presence (Branding + Visual Identity)10 Minutes
- 8.4Social Media Content Creation (Hands-On Lab with AI Assist)10 Minutes
- 8.57-Day Content Plan (AI-Guided Planning)10 Minutes
- 8.6Quiz (Module-8)60 Minutes20 Questions
- Module 9 — Advanced Social Media Marketing (Paid + Organic)6
- 9.1Platform Algorithm Intelligence & Signal-Based Ranking10 Minutes
- 9.2Organic Growth Engines (Engagement Loops & Content Optimization)10 Minutes
- 9.3Competitive Landscape & Content Gap Analysis (Paid + Organic)10 Minutes
- 9.4Paid Social Acceleration (Boosting, Entry-Level Ad Systems)10 Minutes
- 9.530-Day Social Media Growth Blueprint (Execution Project)10 Minutes
- 9.6Quiz (Module-9)60 Minutes20 Questions
- Module 10 — Graphic Design & Creative Production for Marketing6
- 10.1Visual Design Principles for Performance Marketing10 Minutes
- 10.2Canva Design Systems & Brand Template Frameworks10 Minutes
- 10.3Scroll-Stopping Carousels & Thumbnail Optimization10 Minutes
- 10.4Ad Creatives, Stories & Static Visual Production (Hands-On)10 Minutes
- 10.5AI-Assisted Image Creation & Creative Portfolio Build10 Minutes
- 10.6Quiz (Module-10)60 Minutes20 Questions
- Module 11 — Content Marketing Fundamentals6
- 12.1Content Marketing Foundations10 Minutes
- 12.2AI-Assisted Content Strategy & Planning Frameworks10 Minutes
- 12.3Pillar Pages & Topic Clusters For SEO-AEO10 Minutes
- 12.4Brand Voice & Messaging10 Minutes
- 12.530-Day AI-Assisted Content Plan Aligned with SEO, AEO & GEO Goals10 Minutes
- 12.6Quiz (Module-12)60 Minutes20 Questions
- Module 12 — Conversion Copywriting & Persuasive Messaging for Digital Channels6
- Module 13 — Branding & Digital Strategy Development6
- 14.1Brand Strategy Foundations (Identity, Positioning & Differentiation)10 Minutes
- 14.2Brand Voice Systems, Tone Mapping & Narrative Storytelling10 Minutes
- 14.3Visual Identity Systems & Brand Kit Architecture10 Minutes
- 14.4Digital Strategy Frameworks & Omnichannel Growth Execution10 Minutes
- 14.5Integrated Brand Strategy Presentation & Course Capstone10 Minutes
- 14.6Quiz (Module-14)60 Minutes20 Questions
Digital Marketing Fundamentals in the AI & Automation Era
Funnel Logic: Retargeting, Personalization & Omnichannel Systems
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